31 Jan
Marketing Strategies to Fuel Your Business Growth.
Worried about how to grown your business? Here are marketing strategies to fuel your business growth.
Growing your business isn’t easy task to do. You need lot of effort and time to do so. It starts with a practical idea, Find out a successful market, have unique product to sell and it goes on. Whether you sell products or services without right marketing strategies it gets difficult in rolling a benefit and remaining profitable.
Once you know where your target consumers are online and offline, you can reach them effectively with these strategies.
No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversions, you’ll just be throwing money away.
Let’s peek into the Marketing strategies to fuel your business growth.
BEST MARKETING STRATEGIES TO USE
Business face challenges. It’s clear in order to get more exposure company needs to invest more money. Yet there are things that can be done on low budget to reach more customers.
Here are go-to strategies you can use to market any business online.
1. Social Media
This is the fastest platform nowadays and you can’t deny this. There are some business that are exclusively built on social media. It can be daunting at first but as you get used to it, you will find it easy to post on social media.
Moreover, you can hire a Social media manager, if it’s in your budget otherwise you can do it yourself too. Just remember to be authentic. Post whatever you like, it can be your product, your services or anything you find relevant which could be helpful for you audience.
To communicate with your customers who might be looking for your services or products, use direct messages of platform like Facebook, Instagram, Twitter or even Snapchat. This is very powerful marketing.
2. Video Tutorials
Providing video tutorials is one of the most effective ways of marketing. Step-by-step tutorials are all the rage. You can teach people something useful by tutorials.
Video tutorials attract more than long articles and your clients will love to watch your 5 to 10 minutes video clips. Putting up a human face behind your brand helps you build the trust quickly. The better you get at this the quicker you can boost your visibility and ultimately your sales too.
In addition YouTube is the 2nd largest search engine. Whenever you want to learn something visually you head towards YouTube. Plan what you can teach to your customers in your business.
Many viewers will share these videos with friends and you will eventually start to enjoy an increase in sales.
3. Blogging
If you don’t have a blog for your company, then you need to start it immediately. Most people find blogs ordinary since they lack the exposure. You should start authority blogging.
Moreover, for this you can use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform. These are the authentic platforms with massive audience.
While blogging make sure you blog is effective. Think about adding value. Do not post thin content. Give much value to people that you instantly become an authority in their eyes.
4. Understand SEO (Search Engine Optimization)
SEO can be terrifying yet it can be effective. When you learn SEO it can be the most powerful way to fuel your business growth. You can’t use shortcuts in SEO. And if you want to see results you have to put into lots of work and time.
The main tip is don’t spam keywords. This is one of the biggest mistakes people make. Create your content for people while paying homage to search engine. However most importantly ensure whatever you are conveying should be engaging and unique.
5. Leverage Influencers
You should leverage influencers if you want to boost your visibility on social media with taking years to build your audience. But the key is to find the perfect influencer.
Furthermore, you don’t have to find influencers with millions of followers. You can opt for micro-influencers who have thousands or hundreds of followers.
Hence find the right influencer so you can target the right audience. As it’s not just about spreading your massage but about spreading it to right customers. Without investing much money you can get potential profit, if you do it properly and reach to sizeable audience.
Evaluate the situation and reach out to influencers and measure their pricing. Do small tests and see what works, then scale.
6. Build a leading magnet
The best way to do this is to find out the problem first and then present a solution. Ask yourself some questions like: What problem are consumers facing in your niche? What made you get into business in the first place?
The better you identify the problem the better you can address with a solution. I’ve observed that the right lead magnetic provides to the right viewers that can have intense success.
7. Use Facebook ads with re-targeting
You don’t just have to get click-traffics but you have to focus on conversions and re-targeting through pixels. If you don’t know how to install the Facebook Pixel on your site, then you have to learn it. Because if you are not running FB ads you can get audience through pixels.
Pixels track everyone who comes to your site and you can build custom audiences.
Similarly, Facebook offers a unique marketing platform with its ad targeting. Posting ads on this platform is quite simple. Here’s what you need to get started:
- Create an attention-grabbing headline.
- Add a sub-headline that explains the benefits of your product or service.
- Include a high-quality image of your product or one that is relevant to your service.
- Use the Facebook Ads Manager to test various ad sets.
- Try posting ads at the time when your audience is most active like in the evening, on weekends.
8. Use LinkedIn properly
If you have lots of connections on LinkedIn but you are not posting there then start posting immediately. When your post goes viral you can reach to huge audience.
You can talk about your challenges and can tell your stories. It is a great resource for all business. This is the easiest way to inactively market your business. Take out the time to introduce yourself and your business. Link that to your profile description and see the difference in sales.
Furthermore, you can connect to other businesses and collaborate with like-minded entrepreneurs on LinkedIn.
9. Create an affiliated program
It’s not an easy task to approach to the right partners. As many people don’t understand the power of affiliated programs. Yet these programs can bring massive growth in your business. You need to have good transformation if you want large affiliate to take you seriously.
Build an affiliate program and start reaching out to potential affiliate who can assist you. For instance, if your business is in the fashion industry, you can search for fashion bloggers on social media and then follow them.
Here’s what to do when you need to use influencer marketing:
- Use the search system to locate active social influencers.
- Make sure their views are in line with your company’s values.
- Engage them by promoting them on your blogs and your social media posts.
- Reach out to them personally.
- Offer to write a high-quality guest post on their blog.
10. Email Marketing
Email marketing is the base of digital marketing. It is one of the best way to encourage the lead that you capture on your website. Use your email sequence to build a relationship with the subscriber.
For example: if someone clicks a specific link tag that person to market them later, if someone buys some product tag them as buyer.
Furthermore, when you do send broadcast. Test each and everything, anything can be effective. This will help you understand what your audience actually respond to and better able to sell to your customers.
CONCLUSION
Growing a business isn’t easy. However, identifying the right strategy for your business is the key point. Marketing strategies develop over time and you should follow the digital marketing trends.
Now you have effective marketing strategies to fuel your business growth. These strategies work for small and mid-size business both.