08 Feb
Here are some tips to attract customers to your e-commerce store.
Once you are done with establishing your store, now it’s time to attract customers to your e-commerce store.
E-commerce trend is changing rapidly and demand for online shopping is growing fast. Your stores need to attract customers in order to make a profit and maintain growth.
In this era of tough competition the owners of e-commerce stores are finding it hard to attract the quality customers that would add value to their business. It does not mean that you need to spend bulk of money for the online marketing of your business instead the small changes and improvements can make a big difference.
There might be a lot of e-commerce strategies that you use, but it is challenging to figure out how to appeal customers to buy your product online.
Here are some ways we can attract customers to e-commerce store by mainly the comfort and the ease of shopping at home.
Tips to attract customers to your e-commerce store
1. Have an eye-catching store
Your e-commerce store represents your brand therefore you need to create something appealing. Moreover, your store should be neat and properly organized to attract the visitors to click further, view products and make a purchase.
An unorganized store will not draw visitor’s attention and will not even help you in turning your visitors into customers.
On the other hand you can hire an e-commerce developer to establish an eye-catching and easy to navigate website which will best fit for your e-commerce business.
Also first impression matters a lot hence create a modern, professional yet eye-catching e-Commerce store to make sure your impression lasts forever.
2. Build reputation before promoting your brand
In this era of competition, customers check reputation of the brand before purchasing anything therefore, reputation is the most important thing.
More than 50% of people will go for the product which has good reviews even though they do not like it that much. Hence build trust for your customers from day one and get feedback from them to help you in building a strong reputation.
Moreover the things that you can do for building strong reputation are:
- Offering the product warranties
- Displaying the reviews of your most satisfied customers
3. Know the preference of your targeted audience
Without a doubt trends vary from country to country, thus if you are targeting the people of a specific country, you need to know the latest trends and preferred choice of your targeted audience.
This will help you decide which product you should enlist first to attract your targeted audience.
Also, you need to arrange the products in different categories so that your customers can easily locate the desired one but you must show all these categories on the homepage or landing pages.
4. Focus on necessary details
If visitors are coming to your products’ page but most of them are returning without purchasing or clicking on “add to cart” button, then you must focus on the details of the products.
Along with displaying the good images of the products, display the most useful and most important details. Such details include the price, delivery, product specifications and discounts.
However, other details that you can add to fascinate maximum purchases is the number of sold items, stock levels, ratings and clear photographs of the product taken from different angles.
5. Don’t force visitors to register on your website
Mostly people don’t like to register and creating account on the websites. Instead they prefer guest checkouts. Therefore, if you have registrations process before checkout than remove it because you will lose your customers.
Yet it’s important to get their email address and some other necessary information to contact them. Make the checkout step simple and painless.
Whereas, you can ask them for creating an account later or can let them make a purchase as a guest. This would definitely lead to the conversion rate.
6. Ensure good customer support
45% of people leave their carts abandon because their quires are not addressed quickly. Thus make sure the quick and positive support to your clients. Response to your client’s queries and comments as soon as possible to make them purchase your product.
Every customer who shops in your e-commerce website deserves to be treated well. You can also offer them some discount to make them more excited to buy your product.
7. Take help of social media
Social media includes Facebook, Twitter, Instagram, Snapchat, Pinterest and other online social platforms. These platforms are a great way to connect with customers by both organic and paid strategies. You can take the help of social media for the promotion of your new products.
Also, you can post the images and videos of your products along with the link to that product on your e-commerce website. It will definitely lead to the promotion and increased conversion rate.
8. Discounts and Free
One of the easy e-commerce strategies is using discounts. Everyone love discounts and free goodies. This is one of the oldest tricks to pull customers to your site by offering them good sales and discounts at a particular period.
The word FREE can do wonders because this word excite them and give rise to a positive feeling for making purchase.
Even the free shipping works as a big discount. Therefore, take help of these tactics to attract more customers.
9. Search Visibility
One of the most crucial e-commerce techniques is to increase your search visibility on the search engines. Search visibility means optimizing your site’s SEO for long tail search traffic.
Increasing search visibility does not happen overnight its time consuming.
You can also hire the right SEO expert who can optimize your site and induce some good ways to get your traffic.
Conclusion
To conclude these are some Tips to attract customers to your e-commerce store and make them purchase your product. Make your business user-friendly and regularly update your website so that whenever a customer comes, they will notice the changes in the website.
Thus, by following these e-commerce business strategies, you can attract customers to your website. You just need to choose the right strategies for reaching and satisfying your customers instead of spending million dollars for reaching out the maximum customers.